The palette is much larger than I expected (think lunchbox, not compact, in width!), the colors very wearable, and the characters are adorable. The set also comes with a sheet of Tokidoki themed magnets which I suppose would look perfectly on-trend in a high school locker. Mine however were seized unceremoniously by a 3-yr-old with a single "Mine!" On the plus side, the tin (once empty) will be the perfect on-the-go play-set for him to keep the magnets - I'm thinking long car rides, chilling in a shopping cart, waiting at the Doctor's office. Brilliant!
So, if anyone from Tokidoki stumbles across this, consider a new marketing angle - it's essentially a makeup Happy Meal for moms, complete with a toy inside for my kiddo. It'd be much more easier to justify trips to Sephora if I explained I was just toy shopping...
